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Simple Proven Ways to Cut Your Bounce Rate

  • July 28 2015
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As a website owner, your overall goal is to increase your number of viewers.  Every owner has different reasons why they want to increase their web traffic.  Whether it is promoting products or displaying your work, the value to create interest in a site is high. When viewers visit forums and then quickly leave this is called a bounce rate.  Developers and web owners can collectively take advantage of understanding how a bounce rate effects their search engine optimization.  Based on knowing how viewers bounce in and out of a website can determine how effective the website is at commanding attention. Theoretically, an elevated bounce rate indicates that there needs to be a change in Read More

Tips for Creating a Kick Ass Press Release

  • July 21 2015
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A perfectly crafted press release can have multiple functions – it can raise awareness of a product or service or other newsworthy information as well as entice journalists to want to write more about it in their own area of expertise. If enough interest is piqued, your press release will garner the attention you desire and be shared in newspapers, magazines, and online forums. The key is what you put in your press release that will make the difference between a dud and one that performs the way you desire.  Grab Attention FastThe one thing that can make or break a press release is its headline. You need to craft it in a way that it makes people want to grab it and read it. Mediocre Read More

5 Powerful Conversion Rate Hacks

  • July 14 2015
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Online marketing needs to be maximized to leverage its possibilities thoroughly. It may be simple to bring visitors to your website, however, it’s an entirely different story when it comes to conversion rates. As a business owner, you are always running against the clock and have a thousand other things to focus on; however improving your conversion rates is a must if you wish to grow your business. Luckily, there are some simple but very powerful hacks you can utilize to skyrocket your conversion rate without too much effort. 1.  Design With Website Conversions in Mind Your website’s design determines how your content is displayed and doing it correctly will reduce your bounce Read More

Stock Images vs Authentic Images; Does it Really Matter?

  • July 7 2015
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Stock photos are easy and cheap, which makes them extremely tempting. However, a general rule of thumb is to not use them as part of your visual content strategy. Visual content is the key to many successful branding strategies. Nevertheless, many respectable companies make the mistake of utilizing stock photos that make them seem like a sham instead of a credible brand that uses high visual branding standards.  Authentic is Better Than StockWhen clicking on your customer service page is there a photo of a guy wearing a headset that looks like he could work for you, but doesn’t? If this is the case, your company is breaking one of the fundamental rules of content marketing-authenticity. Read More