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Writing Tips for Better Conversion Rates

  • January 31 2015
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Your physical website is the main source for your content marketing strategy. You shouldn’t cut any corners when it comes to your copy. It has been found that website visitors tend to exit a website within 10 to 20 seconds, and only skim through an average of 20% of each page’s content. This means that your content should be something that grabs their attention right off the bat. It must be able to inspire visitors to action and increase your website conversion rate. Here are five writing tips to follow in order to drive up your conversion rate. Cut Down Your CopyNobody has time to carefully read every single paragraph and scroll through dozens of webpage’s in order to find key Read More

How to Hire a Business Ghostwriter

  • January 29 2015
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There is a rising trend of CEOs and business owners from all over the country hiring business ghostwriters in order to create business books or write blogs for use in various marketing efforts. Doing so can be incredibly helpful to your business model. However, you must be extremely cautious when hiring an outside professional to ghostwrite for your business, as they will have your business’s reputation in their hands. Here are some pertinent tips to follow when wanting to hire a business ghostwriter. How Hiring a Business Ghostwriter Can Aid Your Marketing EffortsAlthough business owners typically won’t gain huge profits from hiring a business ghostwriter to write a book or create Read More

How to Stop Paying High PayPal Fees for Freelance Work

  • January 23 2015
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As a freelancer you are likely used to dealing with high PayPal fees if that is your regular payment method. However, you may not be aware that there actually is a means of avoiding the annoying PayPal fees that are potentially losing you hundreds if not thousands of dollars every year. This fee loophole comes in the form of PayPal Business Payments. You can select this option when invoicing your clients through Harvest or Freshbook among other invoice programs. With this service you will only be charged a flat rate of 50 cents for every transaction, instead of PayPal’s usual 2 to 3 percent. Here are a few things to know about the PayPal Business Payment feature. How PayPal Business Read More

7 Writing Tips to Avoid Plagiarism

  • January 19 2015
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One of the hardest things to do when writing is avoiding saying something the exact same way as someone else. If you say something that someone else has already said, without quoting them directly, it can be mistaken as plagiarism, even if you didn’t know about it. So what should you do to avoid this from happening? Well, the first thing you need to do is understand how plagiarism works. From there, give these tips a try when you are writing. They are bound to help you write what you have to say instead of rehashing what other people have already said. 1.  Fully Understand What Plagiarism Really IsThe best way to avoid plagiarizing anyone else’s work is to know when you are Read More

The Professional Legal and Personal Consequences of Plagiarism

  • January 15 2015
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The consequences of plagiarism can be professional, ethical, personal and legal. Plagiarism is essentially an act of fraud that involves stealing someone’s work and then lying about it afterward. In this day and age there is plenty of software that is available in order to catch plagiarists. This means that plagiarists are being caught at a rapid rate. Once someone is accused of plagiarism, they will likely always be looked at with suspicion. Plagiarists can be anyone including students, authors, journalists, professionals, and others. Here are some of the major professional and legal consequences of plagiarism. Destroyed Professional ReputationA professional such as a politician, businessperson Read More

7 Ways to Make the Revision Process Less Stressful

  • January 9 2015
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Editing is just a natural part of the entire writing process. Instead, of fearing this process it’s more beneficial to simply take it head on and embrace the process of analyzing, reviewing, proofreading and editing in order to perfect your piece of writing. Keep in mind that this will not only improve the quality of your writing, but it will also ensure that you are producing effective content. Learning how to effectively revise your writing is a crucial step for writers, business professionals and students who want to produce high-quality work. Here are some steps to keep this process as stress-free as possible. Allow Some Time Between Revising and Writing It’s recommended that Read More