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Simple Proven Ways to Cut Your Bounce Rate


As a website owner, your overall goal is to increase your number of viewers.  Every owner has different reasons why they want to increase their web traffic.  Whether it is promoting products or displaying your work, the value to create interest in a site is high. When viewers visit forums and then quickly leave this is called a bounce rate.  Developers and web owners can collectively take advantage of understanding how a bounce rate effects their search engine optimization.  Based on knowing how viewers bounce in and out of a website can determine how effective the website is at commanding attention.


Theoretically, an elevated bounce rate indicates that there needs to be a change in a website’s message and images.  While a low bounce rate has viewers looking at more than one page, customers might only visit a site to buy a certain product through an ad placement and then leave the website causing a high rate.  This bounce is due to clicking ads and not closing the website browser; having a high bounce rate doesn’t necessarily mean that the website is performing badly.  Ultimately website owners can learn how to change this dynamic.



Cutting the Bounce

What are some of the ways to improve your bounce rate?  Having related items on a product’s page can extend the view time of a potential consumer.  If a viewer doesn’t like the featured product that you are selling they might enjoy a similar product instead.  Offering viewers other options by posting referral links within the products page guides consumers to other parts of your website.



Easy Navigation

Another way is easy navigation through the pages of your website.  When a viewer visits the site looking for a specific product or information and cannot find it, they will go somewhere else.  Try to use words that resonate with viewers or target audiences.  Conveying the intentions of the webpage’s in a straightforward manner can decrease the bounce rate.



Web Design

Along with the message of a site is the look of it.  An attractive layout of your website and content can go a long way.  Viewers generally do not like to scroll through pages that are designed poorly.  Websites can also set up external links to open in a new window instead of redirecting viewers.  This is a step that keeps viewers on the site while visiting another link.  



Fast Loads

Building quick loadable webpage’s matter.  If a viewer has to wait for a page to upload it can become frustrating and they bounce.  The speed has been a proven factor in lowering the bounce rate based off of consumers’ short attention spans.  This has tremendous consequences on your conversion rate.



Pop up Ads

Another major annoyance to viewers is when they are looking for something specific and ads constantly pop up.  This increasingly drives your bounce rate up.  It can be taken as an intrusion of privacy.  Forcing ads down a viewer’s throat is the quickest way for a consumer to run from your site.  This form of promoting actually ruins the consumer’s experience.



Streaming it Together

Receiving the analytical baselines for a website should invoke some type of change.  If a website is designed for e-commerce, you still have to appease your consumers.  Just because a Webmaster has set up a site doesn’t mean that buyers will come.  Presenting content that meets a viewer’s expectations curbs the bounce rate percentage.  In addition, site owners can optimize mobile viewers by creating a mobile capable site.


Consumers that are on the go with their mobile devices search through the Internet just as much as desktop or PC users.  The chances that these users are interested in buying products are high.  Viewers skim through webpage’s for at least 15 to 30 seconds.  So if you are not on the first page but the seventh page of the search engine that lessens the opportunity to grow your traffic.  Websites that have experienced bounce rates on a larger scale, tank in the search engine rankings.  Using social media, conversion rate optimization, and SEO together can produce a great conversion rate.


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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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