5 Up to Date Types of Attention Grabbing Content
Content marketing is an exact science. You need to figure out the method to gain the attention of your audience with the right words. Once you have their attention, it is about converting them into customers, but you have no one to convert if you do not grab their attention in the first place. Understanding what gains attention and what causes readers to keep looking elsewhere is the key to your success.
1. Provide Value
One of the most important things for any type of content on the internet is that it provides value. Readers are busy; in fact, they only spend an average of a few seconds on any one content piece unless it intrigues them. They need to see some type of value coming from the content. One of the best values is a lesson, such as occurs in a “how-to” article. When the reader can walk away with new information and a new idea, they are more likely to continue to be a loyal reader and hopefully, one day a new customer.
2. Create Negative Lists
Negative might not be a word to use with your content, but when you can use reverse psychology on your readers, it can work to your benefit. A list of the 10 ways not to bake chocolate chip cookies, for instance, could leave the readers laughing hysterically at some of the ideas. Some of them might even have readers nodding their head in agreement, kind of like a “been there, done that” type moment. These types of lists often become viral just because readers find such humor in them. They also give your company a “real” personality rather than just a business; it shows that you know what happens in life because you are there too.
3. Create Emotional Content
Emotional content gets to the heart of your readers, which often leads to shared content. Whether your content makes them happy, sad, or frustrated, they are more likely to share with others in their network. Oftentimes, including visuals to help enlist the feelings can help as well. Use pictures that are relatable and that appeal to the readers’ senses. The fact that a picture is worth 1,000 words is true and can carry your written content even further. If your images catch the eye of the reader and pull on their heartstrings, they are more likely to continue reading to see what the content is all about.
4. Stick to One Personality
Your company has a brand and a personality; it is important to stick to that personality. If you create a voice, you should use the same voice throughout all of your content. Will this voice appeal to everyone? It probably will not, but that does not mean you should not stick with it. The readers you did capture will want to see and hear more from you in the same voice. The more consistent you are, the more likely it is that you will grab the attention of the right audience; this audience should be the one you want to turn into loyal readers and eventually customers. Due to this, you need to think long and hard about the voice your company portrays.
5. Use Videos
Content is king, but it is not always written content viewers want to see. In addition to your written word, try to include videos wherever they seem to fit. The new algorithms reward websites that provide valuable videos, giving them higher rankings in the search engines. If your video aligns with your written content, it gives readers even more value and more reason to continue to read what you have to provide them.
Finding the perfect way to capture your audience can be a bit of trial and error, but in the end, it is worth it. Try to stick to today’s tactics and always stay informed on the new algorithms the search engines use in order to ensure that your content always comes out on top.
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