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Pros and Cons of Clickbait Marketing

  • April 18 2016
  • Comments Off on Pros and Cons of Clickbait Marketing

Clickbait marketing is seen on almost every platform all over the internet including blogs. This age old method of marketing has seen a tremendous increase outside of the standard tabloid and newspaper world. With its catchy headlines and potentially viral videos and/or content, clickbait marketing can send the page views for any site soaring higher than ever before. But just like any marketing method, there are pros and cons to this marketing technique.


The Pros of Clickbait Marketing


One of the most obvious benefits of this marketing technique is page views. If your goal is to increase your readership, then clickbait marketing is a great way to do that. At the very least, you will get more visitors to your page – how long they stay will depend on what you have to offer them once they are there. Another great benefit is the ability of viewers to share the content with their social media circles instantly. This helps you to increase your page views even more when you are able to create such a compelling marketing campaign that viewers feel the need to let others in their inner circles know about it. The most commonly shared items are those that make someone laugh, cry, or really think hard about a serious topic. Last, but certainly not least, is the exposure your brand and/or company will receive as a result of a successful clickbait marketing campaign. Your headlines have to be truly eye opening in order for your brand awareness to soar, but if you come up with a great headline and invoke emotion into it, people are going to click and share.


The Cons of Clickbait Marketing


Just as is the case with every other marketing tactic out there, there are cons to clickbait marketing. First and foremost is the inability to “trick” the non-emotional readers out there. Typically, clickbait marketing uses headlines that are so unbelievable that people just have to click on them to see what it is all about only to find out the actual story was nowhere near as dramatic as the title made them think it was. The people that have seen enough of it are not going to click anymore.Some consumers might even get offended at the tactics used to get them to click onto your website. This could bring negative connotations to your brand and/or company. If your headlines are misleading or the story does not follow through with what the headlines promised, consumers might spread negative words about your brand rather than encouraging their inner circles to click and learn more about your company too.


May Not Lead to Sales


Last but not least, page clicks do not always lead to sales, which can make your efforts worthless in the end. If you have to put a lot of marketing dollars and time into coming up with the headlines and/or content to get consumers to click over, yet they only click to see the content for a few seconds and then move on, your marketing dollars were wasted. There is not a lot of proof that clickbait marketing turns viewers into buyers.


May Take Some Trial and Error


You have to do a little trial and error with clickbait marketing to determine how it pertains to your target audience. Some industries do really well with this method, especially those that target millennials, while those that target the middle agers and baby boomers do not have as much luck. Typically, it is worth giving it a try to see what the results will be, but in the end, it is not the only marketing method out there that you should rely on – a perfect combination of this method and others will typically deliver the best results.


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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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