Are You Using the 4-E Rule of Social Media Engagement?
Social media is taking the world by storm, but it takes plenty of knowledge and planning in order to make it a successful part of your marketing campaign. It is not enough to throw posts out there on your social media pages and hope that your target audience reacts in a positive way. Instead, you need to use the 4-E rule of social media engagement: Educate, Engage, Excitement, and Experience in order to get your audience talking, learning, and experiencing your products and/or services, prompting them to share the knowledge they have with others in their social media circles.
You need to show that you are the expert in the industry; otherwise, your target audience will go elsewhere. Today, consumers want instant gratification when it comes to learning about products and services. If they have a question, they want the answer right away. Think about what knowledge you have to offer that will make a difference in their life. Do not simply provide the information that your competitors provide; instead, give your audience something different – something that can make you stand out as the expert rather than a follower of what everyone else is doing.
Your social media pages are meant to engage your customers as it is the fastest and most responsive way to get them talking. When you engage them, it means you get them interacting with you. Ask for answers to questions, responses to polls, or shout-outs about a favorite product or service. Once you have your audience engaged, it is very important that you are just as responsive in a short amount of time. Your target audience wants instant feedback or they will move onto your competitors.
Social media is a place for fun, even for businesses. This is your chance to show your clients that you have a sense of humor and love to have fun. Not every single post you put out there should be asking for business. Instead, lighten things up with every few posts. You can intertwine your business with the humor, but make sure it does not look like you are trying to sell something. Use memes, jokes, and other funny pictures to help get your clients laughing while showing them that you truly care about them and not just their pocketbook.
Social media offers you the opportunity to give your audience a taste of what they will experience by becoming your customer. Whether you offer products or services, you can give different glimpses of how your clients benefit from what you have to offer. Showcase particular products or services and even show customers using them so that your potential targets can see how they can benefit. Talk about particular aspects of a product and really narrow in on who can benefit from it in order to really give your audience the experience they are looking for.
Social media can really change the face of your business, but you have to use it the right way. Simply putting posts up every so often is not going to change the face of your business. Instead, be consistent and authoritative when it comes to posting information on your social media pages. Create the perfect balance between fun, knowledge, and marketing so that you do not look like you are simply trying to nab more customers – show that you care and that you want to make a difference in the life of those that could be impacted by your business. When you do this, word-of-mouth will happen and your business will start to expand more than ever befor
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