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The Importance of a Good Relationship with Influential Bloggers


Building and maintaining relationships with bloggers through online interaction is a crucial component of gaining leads to your own website. Unfortunately, this process is often neglected by companies and websites, which substantially deter their efforts to gain traffic. When you are establishing a website, a substantial amount of time has to go into strategizing, designing, and creating content for it. This typically is a very individual process, however by interacting with influential bloggers you can make your experience much more social and enjoyable. To effectively build your website and reach your goals, it takes communicating with others who have expertise in your field and so it’s important that you focus on the social component of building your website as well. Here are a few benefits of fostering good relationships with influential bloggers.



Get More Traffic Unto Your Website

Fostering relationships is an excellent way to get people onto your website who are potential customers. When you first start out, it takes time for search engines to pick your website up. While you wait for search engines to start driving traffic to your website, it is recommended that you go out and start interacting on influential bloggers on their websites. You can also reach out to bloggers on social media platforms, which can immediately get traffic onto your site. When you start building relationships with other bloggers, they will be interested in what your website has to offer, which in turn drives others to your site through social media likes and shares. Any bit of traffic helps.



Get Social Shares

Getting people to share your website on social media platforms is one of the best ways to drive traffic to your site and is an important factor in your ranking on search engines. Even if you do not bother to research keywords or work on backlinks, fostering social media shares will aid your website’s SEO efforts. Besides SEO, getting social shares is an excellent way to show that you are a legitimate source. Although someone who has 100 shares for their website and someone that has 100,000 might have the same quality products or industry knowledge, the person who has more shares will seem as though they have much more credibility. Social media platforms are a major part of having an online presence. Building a relationship with influential bloggers is one of the best ways to promote this.



Get Backlinks

By developing relationships with bloggers, you will begin to generate backlinks on your website. This is a crucial component of building your site’s authority. The more websites that have authority and are high quality that have linked to your website, the better off you’ll be. However, you should not simply go searching for high caliber websites that you can target. Instead, simply take the time to comment on the posts of influential bloggers as you do research for your own content. Although you may not achieve a backlink, you will start to build your authority. This is especially the case if you ensure that all of your comments are high quality, as this will not only open up the potential for backlinks but will also attain traffic for your website as well.



Have the Support of a Community Behind You

When you first start to design and craft your website, it is likely the case that there are plenty of things you are not aware of or that you do not know how to do. If you run into any issues, then it is good to have a community of people that you can reach out to for help. Additionally, having connections to influential bloggers will allow you to run points and ideas across to them to see another perspective from someone who has more authority on a certain topic. You never know when a blogger will give you a tidbit of wisdom or knowledge that will push your website to the next level and gain you more leads. It is always good to foster a give and take relationship with bloggers, which means that if they ask you for help with something, even a guest post, you should oblige so that they will scratch your back at a later point in time.


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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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