5 Tips for Writing Irresistible Product Descriptions
Product descriptions seem simple enough to write – you just give the product information and the product then sells itself, right? Unfortunately, there is an incredible amount of competition on the Internet that makes it impossible to sell a product on basic facts alone. Instead, you need to write a compelling description that gets the consumer on the line, bringing them in for the sale without ever communicating with you. Your words need to be enticing like an advertisement, while letting consumers know how their life will change by purchasing this product.
1. Get the Reader to Visualize the Product
Your product description should include more than just the facts about the product. It should include words that create a visual in the reader’s mind that makes him want to purchase the product. Use strong adjectives that not only get him viewing the product in his mind, but also almost make the reader view himself using the product in his own life; give examples on how it can be used to get their minds working. When you use real life examples, it elicits are response in the reader’s mind that no other tactic is able to create.
2. Show the Benefits
The benefits of the product are what the reader wants to see. Yes, you can write about the materials used, but how do they benefit the reader? This is what they want to know and what goes back to getting them to visualize the product; you want them to see how this product is going to change their life. Talk about how each material is beneficial and why it stands apart from any of the competing products.
3. Use Active Verbs
You want your readers to act, which means you need to elicit that action. Avoiding the use of passive verbs is the way to do this. Rather than talking about the product like: “This toy was made with BPA free plastic for your child’s safety,” say something like “Made with BPA free plastic, this toy is safe for your child to play with without worry.” There is a different tone and response that comes out of that second description.
4. Write to your Target Audience
If you are selling products, you have to know who the target audience is otherwise you will not have any sales. Just knowing who they are is not enough, however. You need to write compelling descriptions directly to this audience. This may take a little brainstorming on your part as some products target one audience, but another audience purchases them. For example, toys are for kids, but who purchases them? You are writing to the adults. The same is true for fine jewelry – most women don’t purchase their own jewelry, so you need to write to the people that would buy it for them.
5. Elicit an Action
Your product description should also include a way to respond. A few examples include: “Limited Stock – Buy yours Today!” , “Get yours while they Last!” “Buy 1 Get 1 Free Today Only!” “Subscribe to our Mailing List and Receive Exclusive Coupons!” These sentences give the reader incentive to act today rather than continuing to browse the Internet to see what your competitors have to offer.
Taking the time to craft the proper product description could mean the difference between making the sale and losing it to a competitor. If you want to stand out amongst the competition, you need to get out there and really learn about your audience. Understand their likes and dislikes and then write your product descriptions based on those preferences. You are trying to show your readers how your product can change their lives; this can only be done with the proper use of words in a way that makes them take an action by becoming a loyal follower and eventually a customer or directly becoming a customer by purchasing your products right away.
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