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The Importance of Great Blog Content for Your Affiliate Site

  • February 11 2015
  • Comments Off on The Importance of Great Blog Content for Your Affiliate Site

Affiliate programs are essentially arrangements where an online merchant website will pay another website commission for sending user traffic their way. These affiliate websites will post links throughout their webpages to the merchant site and then are paid according to an agreement, which is typically based on the amount of people that the affiliate site sends to the merchant’s or the number of people who purchase a service or item or perform some other type of action. If you hope to build an affiliate site that is successful there is one key ingredient that you should utilize—blogging. Although making an income from an affiliate site might seem like a piece of cake to you, this is actually far from the case. In fact, most people who are dipping their feet into affiliate marketing will fall flat on their face for one simple reason—they are not able to get enough traffic. Luckily, the way to counteract that is creating a blog that has great content. Here are some reasons why having a blog with great content is key to your success as an affiliate marketer.


Search Engines Fight Against Stand Alone Affiliate Sites

In particular, Google has declared a crusade on affiliate sites that are simply there to bring in traffic. Those affiliate sites that don’t bring any value are not returned for search results due to the fact the site doesn’t offer the visitor any useful or new information. Recently, Google has started paying a lot more attention to what sites they return, having a blog with great content is a way to put value on your site in order to stick out as one of the top sites returned on search engines.


Build a Community

By building a blog with interesting and relevant content you can create a community among the visitors of your website. This will aid in building a readership that keeps coming back. In order to increase your readership, ensure that you are a reliable source for information on the topic that you are writing on. By utilizing a blog, you can ensure that you provide your users with unique content, and that they will want to keep coming back for more. This is especially the case if you allow for user reviews and discussion forums, where users can give their input on various subjects that your blog covers.


Helps With Link Building

Getting to the top spot on a search result for keywords is one of the best ways to get your affiliate site on top of search engine results, however this is very difficult for an affiliate marketer to do due to the fact that in general, search engines will favor bigger brands and websites and so will put these on the top of the results. However, by creating a blog that contains keywords strategically placed throughout well written content, you can increase the chances of your website being put higher on search engine results and thus increase your website traffic exponentially.


Adding Value

The thing that will make your affiliate website stand out from the rest is how compelling it is to your visitors. In order to make it as compelling as possible, your website must provide them with value. By creating a blog with great content you can create a relationship with your visitors by not only providing them with tools that aid them in some manner, but also providing them with advice on how to live a more fulfilling life. For example, instead of just helping your visitor’s earn money, you can also provide them with some inspirational thoughts of how they can strive to be more successful in their jobs.


Makes Them Trust You

It’s all too easy to purchase a product from someone who you’ve built a meaningful relationship with, however when purchasing a product on the advice of someone you’ve never met before this can be much more difficult. However, by creating a blog with great advice and tips you can create a sense of trust with your visitors. The more that visitors trust your insights and advice, the more likely they will be willing to purchase a service or product that you linked them to.


Be More Personable

By creating a blog using your own voice you can put a real person behind your affiliate website. This goes hand in hand with trust. When a visitor feels like they aren’t just being linked to a merchandising website by a cold hard screen, but by an actual person who is recommending the product or service, they’ll be much more likely to go through with purchasing it. Ensure that you put your own personality into your writing in order for your voice to shine through, and make sure that your writing doesn’t sound to formal or robotic.


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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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