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How to Find Good Article Writers

  • October 15 2014
  • Comments Off on How to Find Good Article Writers

When you have a blog or Web site, the content it bares should draw attention in a good way. Knowing what type of content you want is important before you decide to hire a writer. Is your content meant to engage, educate or entertain? Not all writers are the same, so naturally, just because a writer can write doesn’t mean he or she will be a good fit for your particular project. There are various ways you can pinpoint a good writer with excellent abilities. Follow the below tips to help you out.


Look for Superior Writing and Editing Skills


This is a no-brainer, but a lot of project managers fall into the low-pay trap to save money. Hiring writers that charge low-end rates can get you low-end content. Although cost is very important, it shouldn’t be everything. Make sure that the candidate has writing skills that meet your standards, and can edit his or her own work. Likely, you have other matters to attend to, other than copyediting, so request polished content that is ready to publish.


Know What Type of Writer You Want


In the Internet world, there are three types of writers – some professionals have two or all three of these qualities. There are copywriters, Web writers and bloggers. If you’re trying to sell something or make site visitors compete a call to action, then you’re on the market for a copywriter. Those who are looking for content that talks to your visitors in a conversational and engaging tone, then bloggers are your best bet. Then finally, if you’re only looking for crisp content for your new business or personal Web site and want good Google rankings, then a Web writer is needed.


Look for Internet Writing Skills


If your content will be placed on the Web, then it’s imperative that your writer know a thing or two (or three) about Internet writing. This is a lot different than writing for print, which solely focuses on the reader. On the Web, you have search engines to worry about. How they rank your content is important because it can help people find your site. This is why SEO knowledge should be a priority when looking for a writer. Using other inorganic methods to boost your traffic can and should be done, such as using social media to promote content and publishing articles on syndication sites. A basic understanding of metadata is important for organizing large amounts of content as well.


Experience vs. Recent Grads


Some writers have a college background and others have experience only. Then there are the ones that have both. The more you demand, the more you’ll likely have to pay, so if your budget is limited, you’ll need to decide what credentials are more important to you. At the end of the day, it will always come down to how well the candidate can write and whether they meet the qualifications for your particular project (knowledge of marketing, journalism, blogging, research, etc.).


What to Ask Writers


Interviewing writers before you hire one can help you to single out the ones that you think are the best fit. You should ask questions about:

  • What types of subjects they enjoy writing about, and what types of formats and channels they like writing in.
  • What some of their favorite projects were and why.
  • How successful they were in the past (especially when it comes to reader engagement, SEO and sales/CTR).

At the end of the interview and scouting process, make sure to have a sample written. The written word speaks louder than the spoken word in this matter.


Where to Look for Good Writers


You can spend time scouring Craigslist and Odesk to find a good writer, or you can let professionals like Vorongo do it for you. With services offered here, you don’t have to worry about the hunt for quality. You are matched with writers who best fit the profile you’re looking for. All writers undergo extensive verification process to ensure quick turnarounds, quality and most importantly, unique content.


Hiring a writer can help improve your Internet presence in many ways, so make sure you hire one that is good, so that you can maintain a positive online reputation.


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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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