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How Content Can Help Build Links

  • August 29 2014
  • Comments Off on How Content Can Help Build Links

You can think of links as the pathways between WebPages. By using complicated link analysis processes, search engines are able to discover the ways that different webpages are related to one another. Although links aren’t the be all and end all of SEO, it is definitely a large component in search engines’ algorithms. By using links, search engines not only can determine a website’s popularity, but they can also see a slew of other metrics such as authority, spam and trust. If a site is trustworthy then they tend to get linked to other websites that are trustworthy as well, on the other hand websites that contain a lot of spam often are linked to very few trusted sources. As important as links are for popularity on search engines, content is incredibly important to build links. You must be able to build great content in order to increase your website’s link value.


Great Content Means Global Popularity

The higher the quality of your website’s content, the more important and popular it will be, which means that more of your website’s links will matter. For instance a website such as Wikipedia has 1000’s of different websites that link to it, which makes it an incredibly important and popular site. Building the popularity of your website through great content will allow you to gain link partners, which will help you earn authority and trust with search engines.


Specific and Local Popularity

By writing content that can gain popularity in a specific topic area, you can ensure your website’s link value and help it build links. This is due to the fact that links from websites that are all within one topic community are more important than those links that are from an off-topic website or are more general. For instance, if your website sells jewelry, by writing superb content you can earn links from Jewelry club websites, which matter a lot more than links from an off-topic dog breeding website.


Using Anchor Text In Your Content

One of the most significant ways that search engines determine a website’s ranking is by anchor texts. By using this properly within your content, you can ensure that your website build links. If you input the right keywords into your content without overdoing it, you will get dozens of links that point to a page in your website. This page will then have a great chance of a high ranking for the anchor text’s targeted phrase.


Getting Trustworthy Links

In order to obtain trustworthy links you must have trustworthy content. Although this may seem like common sense, it is estimated that as high as 60% of all the webpages on the Internet contain spam. Make sure your website isn’t one of them in order to avoid getting weeded out for having irrelevant content. Search engines utilize a trust measuring system that is commonly based on a link graph. By writing trustworthy and reliable content you will be able to earn links that are from trusted domains, which can significantly boost your scoring metric.


Be Selective With Your Links

Although you may be tempted to go out and try to get as many links as you can, this is not recommended and can actually work against you in the long run. This is because spam links usually go both ways, which means that a website that is linked to spam will often be spam itself. Search engines look at all the links that are in your “neighborhood” in order to better understand your website’s content. Due to this, it’s important that you pick what websites you link to very cautiously and you should be equally as cautious and selective when it comes to the websites you try to get links from.


Keep Your Content Fresh to Keep Your Links Fresh

Over time link signals tend to die out. This means that websites that were once extremely popular very often decay and go stale, which causes them to fail to earn any new links. In order to avoid this, it’s crucial that you keep your content fresh and updated in order to build links. Keep in mind that search engines use the freshness of a website as one means of determining its current relevance.

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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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