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6 Secrets for Creating Viral Content

  • March 27 2015
  • Comments Off on 6 Secrets for Creating Viral Content

When looking at an extremely popular content piece have you ever wondered what it was exactly that made it go viral? Why does some content go viral while others just dwindle away into oblivion? It’s not as easy as you’d think to create content that goes viral, however it is also not overly complicated. As long as you’re willing to put some effort into it and know the basic mechanisms that go into creating viral content then you can have a relatively easy time at creating content that grabs people’s attention. Here are six tips to follow when you want your content to go viral.



1.  Make Sure Your Content is Unique

Although this can sound pretty simple, it’s not that easy to be unique when it comes to content creation as in this day and age it can be pretty tricky to come up with a new idea. It is also recommended that you try to be clever when creating content so that people won’t feel like they’re wasting their time reading it. Keep in mind that people enjoy a different point of view.



2.  Use Emotion

People like to look at content that engages them on both an intellectual and emotional level. You can do this by not only writing clever content, but also getting emotions involved in order to ensure that your content has the best chance of going viral. Try taking up a point of view on a controversial topic in order get people emotionally invested in your writing. By getting a conversation started on your content you will increase your page views and get your readers more engaged, which will then help you achieve your objective of drawing in potential buyers or getting more traffic.



3.  Be Trendy

A secret to ensuring that your content goes viral is to be on the look out for what’s trending at the moment and then writing about that particular topic. This can aid you in establishing a reputation as a writer who knows what’s current and has a finger on the pulse. One good way of ensuring that you always keep on top of trends is to push out content within the hour that an event occurs. An easy way to immediately see what’s trending on the Internet is to head to Google Trends. This is a list of the top searches that are being executed on Google on any given day.



4.  Know Who Your Target Audience Is

If you’re attempting to pitch something to an older crowd then talking about Instagram may not be the way to go. On the other hand, if you want mostly teens to be interested in your content then you shouldn’t be talking about house repair. In order to figure out exactly who your target audience is you should ask yourself some questions in order to figure out your ideal customer profile. This can include gender, age, family situation and income. By thinking about your visitor profile you can create content that is geared towards the people that are appealed to your product.



5.  Tell a Story

Everybody likes reading a good story. In order to do this you must be able to illustrate a deeper truth or an amusing story, even if the story you’re telling isn’t 100% true. If your readers feel like they are actually interacting with you then they will be more likely to share the content with their friends. Keep in mind that a good way to get your content to go viral is to create it as a narrative and make it as personal as possible.



6.  Be Exciting

One of the biggest mistakes the content creators make is that in the mission of getting the content to go viral they completely forget to entertain their readers. Although passing on information is useful, if you do it in a boring way then there is no way that the content will gain attention. Your content cannot be boring, lifeless or bland. Keep in mind that your audience is the general public and not academics, and so if the content you’re creating is putting people to sleep, you’re doing something wrong and you need to think of ways of exciting them.



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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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