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6 Hacks for Writing Simple Marketing Copies

  • November 14 2014
  • Comments Off on 6 Hacks for Writing Simple Marketing Copies

Writing simple marketing copy means knowing how to sell with your words, and using techniques, tricks and the proper formulas in order to sell your products or services. How do you write simple marketing copy that will captivate your target market’s attention? By mastering these simple techniques in order to turn doubters into purchasers.


Grab Attention With One Idea

Your headline is the very first thing your website’s visitors will see on a landing page. A great headline will focus on one main idea, which is usually your product or service’s most important and significant benefit. When you are creating a big headline for your marketing copy think about the main message that you want to get across to your customers. Focus on that one thing. Explain exactly what you do or what you sell, or even tell your customers how they will benefit from purchasing your service or product.


Increase Your Credibility Through Technical Details

Having technical details in your marketing copy is a sign that you have expertise on the subject. Technical details will increase trust between you and your readers, and make your marketing copy more convincing. Giving exact details such as data and names will demonstrate that you know exactly what you’re talking about. You may be under the impression that details are boring, and want to simply leave them out, but this is a huge mistake as details sell. For instance Apple brags that their iPhone is made out of anodized series aluminum. Most of their customers won’t know what that is, however details build confidence and impress. Think about the details that you can put in your marketing copy in order to show off the quality of your service or product and your manufacturing process. Be as specific as possible.


Fascinate Your Readers With a Story

A story can be a very powerful marketing tool. Stories are interesting and fascinate readers. They are also very memorable. Write in a way that will allow your readers to visualize the scenario, and that will picture your product in a good light. Make your readers feel something. Think about the stories that you can write about your service or product. Can you explain to your readers the idea behind where it came from? Or perhaps tell a story about the types of challenges you overcame when developing your product? How about a story about testing the product? Stories will fascinate your audience so make sure you use them to your advantage.


Persuade Your Readers With a Problem

Specifications and features are only cold, hard facts, which can make them a bit boring and drab. You can grab your readers’ attention more readily by presenting the features of your service or product as a solution to their problem. Keep in mind that problems are eye catching. When you are writing marketing copy, ensure that you list out all of your product or service’s features, and be as complete as possible. Once this is done you can think about the types of problems each of these features works to solve.


Use Power Words

Your marketing copy is not completely about your service or product. It should in fact focus more on your potential buyers. A good idea is try using the words your and you throughout your copy. Write your copy so that readers can visualize themselves using your product or service. Also use power words in order to help them imagine exactly what it’s like to use it. For instance the words vivid and imagine are great power words to use in your marketing copy, as they will make the reader better experience your product or service.


Write a Good Call to Action

A call to action should stand out, but also respect that the reader may not be ready to purchase the product or service. You should try to convince your readers to find out more information, so that even if they’re not ready to buy they are still inclined to read more about your product. Encourage your audience to go through with your call to action by explaining just how they’ll benefit by doing so. Make sure that your call to action stands out so they know exactly what it is.

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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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