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5 Ways Content Marketing Trends Will Evolve in 2017

  • December 22 2016
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As we enter a new year, it is time to revamp your content marketing strategies. The major search engines continue to change how they rank websites. This means business owners must figure out how to continue to stay on top. Your content marketing strategy should include images, targeted messages, engagement, storytelling, and videos. Implementing these strategies could help your business get off on the right foot this year.   1.  Images Speak Volumes We always knew a picture is worth a thousand words, but they will become even more valuable in 2017. As Google and other major search engines become capable of reading images, you must include them in your content. It is no secret that readers Read More

How to Keep Your Non E-Commerce Blog Traffic Up During the Holidays

  • November 22 2016
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Most people are extremely busy during the holidays, whether they’re baking, shopping or enjoying themselves with some form of holiday merriment. Unfortunately, for non-commerce bloggers this typically means that their blog sees a significant drop in traffic. Some blogging experts recommend that people cease their blogging during the holidays in order to not waste their content. However, the truth is there are plenty of ways to keep your blog traffic numbers high during the holiday season as long as you’re willing to put in a little extra work. Let’s take a looks at some ways to keep your holiday traffic up during this merry time of year.   Social Media to the Rescue Mobile browsing Read More

5 Up to Date Types of Attention Grabbing Content

  • October 22 2016
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Content marketing is an exact science. You need to figure out the method to gain the attention of your audience with the right words. Once you have their attention, it is about converting them into customers, but you have no one to convert if you do not grab their attention in the first place. Understanding what gains attention and what causes readers to keep looking elsewhere is the key to your success.   1.  Provide Value One of the most important things for any type of content on the internet is that it provides value. Readers are busy; in fact, they only spend an average of a few seconds on any one content piece unless it intrigues them. They need to see some type of value coming from Read More

5 Easy to Understand Ways to Improve Your Readability Score

  • September 22 2016
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The readability score of your blog posts matters to your readers, as well as to Google and the other major search engines. This score measures how easy it is to read your content. The most common scale the search engines use to rank your content is the Flesch-Kincaid score. You will see it called the Flesch-Kincaid Reading Ease in your word processing program. The target score is between 60-70 for the chance at higher rankings.   1.  Keep it Short   Rambling in the same sentence or paragraph turns readers off. Instead, get to the point right away. Paragraphs should not exceed 4-5 sentences and sentences should be a maximum of 25 words. Once you write content, go back and read it to Read More

5 Ways to Boost Mobile Traffic to Your Website

  • August 22 2016
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The statistics say it all, almost 70% of adults have a smartphone. That statistic alone should make any business, large or small, want to figure out a way to make their website mobile friendly to help boost their traffic. If you ignore the possibilities that mobile traffic can bring to your business, you could be missing out on a large piece of the pie. So how do you make your site mobile friendly and likely to convert viewers into customers? Here are five tips.   1.  Content is Still King Believe it or not, content is still the main driving factor on your website, including mobile sites. With consumers spending less than 3 seconds on any given website, you have a very short amount of time Read More

Will Google AMP Help or Hurt SEO Strategy?

  • July 21 2016
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Google’s latest strategy believe it or not, is not a new algorithm as we have all gotten used to adjusting to lately, right after figuring out the old algorithm. Instead, it is something that will benefit most businesses, at least those businesses that want to be successful in the mobile world. AMP stands for accelerated mobile pages and as its name suggests, it helps pages load faster on mobile devices. This is a huge deal for most businesses as a majority of consumers use their mobile devices to conduct business or to preview a business they are about to visit before stepping foot in its doors. With faster loading pages, you have fewer frustrated consumers and possibly more real customers Read More