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Strategies to Help Your Small Company Compete with the Big Boys on Google

  • October 27 2015
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Search engine optimization has grown in popularity, as online searches have become a daily standard in people’s lives. Currently, almost every business in the United States, whether big or small, has an Internet presence, which means that everybody has to compete for only a limited number of spots in the top results of search engines like Google. However, since large corporations like Target and Walmart already have thousands of pages of content, millions of inbound links, and a steady flow of online visitors, it can be quite difficult as a small business to compete. How can small companies with limited resources battle with the online domination of mega-corporations? Luckily, there are many Read More

How an Effective FAQ Page Can Add Value to Your Website

  • October 20 2015
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Placing a well thought out FAQ page is an extremely powerful tool. On top of aiding in demonstrating your expertise, it also can substantially boost your conversion rate, and keep your client base satisfied. It can even help increase your search engine ranking. However, quickly adding an FAQ page filled with random information about your business will not help your objectives. Instead, you must create a carefully planned out page that works to answer any questions your clients might have. Here are a few ways that an FAQ page can propel your business forward.   Establish Yourself as an Expert A FAQ page is an excellent way to showcase your talents and expertise in your industry. Clients would Read More

5 Common Keyword Research Mistakes that are Hurting Your SEO Efforts

  • October 13 2015
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There is no question that the biggest mistake most web users make is not using proper SEO techniques. If you know anything about SEO, then you’ve likely heard the term ‘keyword research.’ This term refers to the act of finding out which specific topics and keywords should be used in web content to attract a high volume of targeted traffic from various search engines. Keyword research is one of the most important components of online marketing. It may seem like a simple task, but finding the right keywords for your industry and choosing the ones with high research volumes is easier said than done. This is because keyword research requires a much more involved approach than you would Read More

Where to Start With Your Content Strategy Plan

  • October 6 2015
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Before you can initiate your content marketing strategy, you must first get down to the basics. Even if you have a slew of information readily available to start piecing together your plan, often you must slow down and first connect the dots. Here are a few things you must first do to get the basics of your content market strategy handled.     Set Your Goals Before you can start implementing your content marketing strategy, and even before you can begin to think about the content you want to create, you must clearly set out why you want to create the strategy in the first place. What component of your business do you wish to strengthen as a result of your content marketing? For instance, Read More