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Are You Using the 4-E Rule of Social Media Engagement?

  • June 21 2016
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Social media is taking the world by storm, but it takes plenty of knowledge and planning in order to make it a successful part of your marketing campaign. It is not enough to throw posts out there on your social media pages and hope that your target audience reacts in a positive way. Instead, you need to use the 4-E rule of social media engagement: Educate, Engage, Excitement, and Experience in order to get your audience talking, learning, and experiencing your products and/or services, prompting them to share the knowledge they have with others in their social media circles.   Educate You need to show that you are the expert in the industry; otherwise, your target audience will go elsewhere. Read More

5 Social Media Automation Errors that will Annoy your Followers

  • May 19 2016
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If you’ve entirely or even mostly automated your social media strategy, then your website or business is missing the point of social media strategies altogether. After all, social media is about conversation not broadcasting a pre-determined message. In fact, many people argue that it’s better to be ignored entirely by a social media account rather than receive an automated reply. Here are five social media automation errors that will annoy your followers.   1.  Automating a Direct Message to New Followers When a person follows your account on Twitter, it is in no way an agreement that it’s okay for you to send them a direct message. Twitter is not an easy email list to get your message Read More

7 Writing Tips to Increase Engagement on Your Facebook Business Page

  • November 24 2015
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Facebook is an extremely simple tool in theory. After all, you just have to update your wall every once in a while, and people will come running to respond to your posts, right? Unfortunately, it is not that easy, and it is often the case that business owners get frustrated and simply give up because they are not getting the results that they want from using Facebook. Despite this fact, there are easy ways to increase your Facebook engagement and thus your business efforts by creating content that is both relevant and personal. Here is a look at the best means of increasing your business’s Facebook engagement.     1.  Use Quotes Quotes are great for engaging customer’s feelings Read More

Why You Should Avoid “Like Baiting” on Social Media

  • September 1 2015
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We live in a technologically and socially driven world. People like to give their opinions and share their views with others. Like baiting is a term that was created by Facebook that occurs when an individual or company uses controversial pictures and headlines to make people aroused or show social interest in their content. Every time you share a post on social media, each person that reads this information builds a negative or positive impression about you.  Like baiting uses software that determines what people liked, shared or commented on using social media. Many businesses, media outlets, and organizations recognize this luring tactic. Some people outright avoid these types of manipulations Read More

5 Careless Mistakes to Avoid in Social Media Marketing

  • August 11 2015
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Social media marketing mistakes are often showcased to a very large audience, meaning that they are embarrassing and can be downright detrimental to your business. How do you avoid these mistakes and ensure that you grow, or at the very least, keep your audience? Careful thought and patience is the key, but you also need to be aware of the mistakes that often get overlooked and committed time and again. Rather than putting yourself on “auto pilot” consider each and every post that goes out to your audience before it is sent in order to predict the ramifications of your actions.     1.  Don’t Repeat Yourself   Yes, you will likely post the same type of status or update multiple Read More

6 Ways Twitter Chats Can Build Your Writing Network

  • June 1 2015
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Most content writers use Twitter as a means of promoting their content and interacting with their followers. However, many don’t know about the useful application of Twitter chats. Twitter chats are a moderated, open conversation tool that uses hashtags that are relevant to a certain topic. Using Twitter chat can help you in building a writing network so that you can increase your readership and gain more writing job prospects. Having a successful chat can help connect you with hundreds of readers and potential jobs, and so knowing how to use it is highly recommended. Here are six ways that Twitter chat can help grow your writing network.   1.  Connect With New Readers  If you’re looking Read More