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7 Writing Tips to Increase Engagement on Your Facebook Business Page

  • November 24 2015
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Facebook is an extremely simple tool in theory. After all, you just have to update your wall every once in a while, and people will come running to respond to your posts, right? Unfortunately, it is not that easy, and it is often the case that business owners get frustrated and simply give up because they are not getting the results that they want from using Facebook. Despite this fact, there are easy ways to increase your Facebook engagement and thus your business efforts by creating content that is both relevant and personal. Here is a look at the best means of increasing your business’s Facebook engagement.     1.  Use Quotes Quotes are great for engaging customer’s feelings Read More

7 Unintentional SEO Mistakes That Can Penalize Your Site

  • November 17 2015
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If you are a business owner chances are you currently have a website. In today’s world, most businesses have websites that give information on their services and/or allow you to buy directly from their site. But no one will know about your site unless it is shared with current and potential customers. What you do to drive traffic to your site can potentially cause Google, Yahoo, Bing and other search engines to penalize it. They may perceive your on-site and off-site methods as a manipulation of site rankings. Here are 7 unintentional search engine optimization (SEO) mistakes that can result in penalties.     1.  Not Providing Quality Content When a site has written content that Read More

15 Best Practices for Writing for the Web

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      Reading something online is much different from reading it in print. For instance, the screen often causes concentration issues, especially if there are bright images, flashing banners, and other distractions on the web page. The Internet contains millions upon millions of web pages with more content than anyone could ever read in their lifetime. With that much information readily available, most people resort to skimming to locate the pages that they find appealing while ignoring the rest. Due to this, it is essential that you ensure that your posts and pages are easy to read and engaging. This means that they are typo-free and written using the best web copy practices. Read More

The Importance of a Good Relationship with Influential Bloggers

  • November 3 2015
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Building and maintaining relationships with bloggers through online interaction is a crucial component of gaining leads to your own website. Unfortunately, this process is often neglected by companies and websites, which substantially deter their efforts to gain traffic. When you are establishing a website, a substantial amount of time has to go into strategizing, designing, and creating content for it. This typically is a very individual process, however by interacting with influential bloggers you can make your experience much more social and enjoyable. To effectively build your website and reach your goals, it takes communicating with others who have expertise in your field and so it’s Read More