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How to Improve Online Reputation Management

  • October 17 2018
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Starting up a business is an exciting time. It can also be quite challenging. Building a great brand can take months, and it can quickly be destroyed in less than a day based on one negative post or review. The internet and online marketing are dominating the economy and consumers are becoming savvier. Rather than putting their trust in an advertisement, they are relying more on customer reviews before they buy. At the same time, how your business is viewed is based heavily on your online reputation. In the wake of a negative review, another potential customer’s decision to purchase from you may be affected. As a result, being cognizant about your online presence is crucial. Here are a few Read More

5 Ways Content Marketing Trends Will Evolve in 2017

  • December 22 2016
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As we enter a new year, it is time to revamp your content marketing strategies. The major search engines continue to change how they rank websites. This means business owners must figure out how to continue to stay on top. Your content marketing strategy should include images, targeted messages, engagement, storytelling, and videos. Implementing these strategies could help your business get off on the right foot this year. 1.  Images Speak VolumesWe always knew a picture is worth a thousand words, but they will become even more valuable in 2017. As Google and other major search engines become capable of reading images, you must include them in your content. It is no secret that readers Read More

How to Keep Your Non E-Commerce Blog Traffic Up During the Holidays

  • November 22 2016
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Most people are extremely busy during the holidays, whether they’re baking, shopping or enjoying themselves with some form of holiday merriment. Unfortunately, for non-commerce bloggers this typically means that their blog sees a significant drop in traffic. Some blogging experts recommend that people cease their blogging during the holidays in order to not waste their content. However, the truth is there are plenty of ways to keep your blog traffic numbers high during the holiday season as long as you’re willing to put in a little extra work. Let’s take a looks at some ways to keep your holiday traffic up during this merry time of year. Social Media to the RescueMobile browsing Read More

5 Up to Date Types of Attention Grabbing Content

  • October 22 2016
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Content marketing is an exact science. You need to figure out the method to gain the attention of your audience with the right words. Once you have their attention, it is about converting them into customers, but you have no one to convert if you do not grab their attention in the first place. Understanding what gains attention and what causes readers to keep looking elsewhere is the key to your success. 1.  Provide ValueOne of the most important things for any type of content on the internet is that it provides value. Readers are busy; in fact, they only spend an average of a few seconds on any one content piece unless it intrigues them. They need to see some type of value coming from Read More

5 Easy to Understand Ways to Improve Your Readability Score

  • September 22 2016
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The readability score of your blog posts matters to your readers, as well as to Google and the other major search engines. This score measures how easy it is to read your content. The most common scale the search engines use to rank your content is the Flesch-Kincaid score. You will see it called the Flesch-Kincaid Reading Ease in your word processing program. The target score is between 60-70 for the chance at higher rankings. 1.  Keep it Short Rambling in the same sentence or paragraph turns readers off. Instead, get to the point right away. Paragraphs should not exceed 4-5 sentences and sentences should be a maximum of 25 words. Once you write content, go back and read it to Read More

5 Ways to Boost Mobile Traffic to Your Website

  • August 22 2016
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The statistics say it all, almost 70% of adults have a smartphone. That statistic alone should make any business, large or small, want to figure out a way to make their website mobile friendly to help boost their traffic. If you ignore the possibilities that mobile traffic can bring to your business, you could be missing out on a large piece of the pie. So how do you make your site mobile friendly and likely to convert viewers into customers? Here are five tips. 1.  Content is Still KingBelieve it or not, content is still the main driving factor on your website, including mobile sites. With consumers spending less than 3 seconds on any given website, you have a very short amount of time Read More