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Will Google AMP Help or Hurt SEO Strategy?

  • July 21 2016
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Google’s latest strategy believe it or not, is not a new algorithm as we have all gotten used to adjusting to lately, right after figuring out the old algorithm. Instead, it is something that will benefit most businesses, at least those businesses that want to be successful in the mobile world. AMP stands for accelerated mobile pages and as its name suggests, it helps pages load faster on mobile devices. This is a huge deal for most businesses as a majority of consumers use their mobile devices to conduct business or to preview a business they are about to visit before stepping foot in its doors. With faster loading pages, you have fewer frustrated consumers and possibly more real customers Read More

Are You Using the 4-E Rule of Social Media Engagement?

  • June 21 2016
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Social media is taking the world by storm, but it takes plenty of knowledge and planning in order to make it a successful part of your marketing campaign. It is not enough to throw posts out there on your social media pages and hope that your target audience reacts in a positive way. Instead, you need to use the 4-E rule of social media engagement: Educate, Engage, Excitement, and Experience in order to get your audience talking, learning, and experiencing your products and/or services, prompting them to share the knowledge they have with others in their social media circles. EducateYou need to show that you are the expert in the industry; otherwise, your target audience will go elsewhere. Read More

5 Social Media Automation Errors that will Annoy your Followers

  • May 19 2016
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If you’ve entirely or even mostly automated your social media strategy, then your website or business is missing the point of social media strategies altogether. After all, social media is about conversation not broadcasting a pre-determined message. In fact, many people argue that it’s better to be ignored entirely by a social media account rather than receive an automated reply. Here are five social media automation errors that will annoy your followers. 1.  Automating a Direct Message to New FollowersWhen a person follows your account on Twitter, it is in no way an agreement that it’s okay for you to send them a direct message. Twitter is not an easy email list to get your message Read More

Pros and Cons of Clickbait Marketing

  • April 18 2016
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Clickbait marketing is seen on almost every platform all over the internet including blogs. This age old method of marketing has seen a tremendous increase outside of the standard tabloid and newspaper world. With its catchy headlines and potentially viral videos and/or content, clickbait marketing can send the page views for any site soaring higher than ever before. But just like any marketing method, there are pros and cons to this marketing technique. The Pros of Clickbait Marketing One of the most obvious benefits of this marketing technique is page views. If your goal is to increase your readership, then clickbait marketing is a great way to do that. At the very least, you Read More

20 Bad Business Jargon Terms You Should Remove from Your Vocabulary

  • March 15 2016
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When writing for someone or your own business blog, it is tempting to use buzzwords or clichés to get your point across. However, overusing these phrases and words can hurt your blog’s credibility and will more often than not turn people away from reading it. Not only are they often confusing and annoying, but they can also be meaningless. Instead, avoid business jargon and try to be as clear as possible so that you can get your point across. Here are 20-overused business jargons and ways to avoid using them in your business blog. 1.   Limited BandwidthDon’t use this technical computing term to mean ‘at capacity’ or ‘too busy’, instead, simply write what Read More

5 Simple Tips and Tricks to Attract Advertisers to Your Website

  • March 8 2016
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If you are looking for a way to add revenue to your business, then accepting ads from other companies to showoff their products on your website can be an excellent option. Why shouldn’t you make some extra money on the side? However, making money from advertisements is easier said than done. To make your website or blog attractive to businesses who want ad space, you need to have an excellent niche market, a steady stream of traffic, and good ad placement on your site. Let’s take a look at five simple tricks and tips to attract advertisers to your website so you can start making revenue. 1.  Get Advertisers Involved in Your WebsiteAn excellent way to snag advertisers is to offer Read More