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Planning Effective Content for Your Industry

  • September 29 2015
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As with anything to do with marketing, the planning role is an extremely crucial part of your industry-specific marketing efforts. Once you’ve created a sturdy content marketing strategy, the actual execution of that plan requires extensive planning to make sure that it is successful. Industry-specific content marketing can be quite a challenge, in particular for those who have many other things they need to take care of. If you are feeling a bit overwhelmed with the planning stage of your content marketing then here are a few tips to help you plan effective content for your industry.     Narrow The Focus of Your Topic It can be quite tempting, especially if you offer B2B services, Read More

11 Tedious Task Every Small Businesses Should Outsource

  • September 22 2015
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    Although you may think that you can do every task required to run your business, the truth is it often is more beneficial to delegate some tasks to others to help lighten your load, and save you money. Trying to get everything done yourself is just a recipe for disaster. Instead, by outsourcing certain tasks that you do not need to complete yourself, you can concentrate on the most important aspects of running a business. Here is a list of eleven tedious tasks that you should outsource.   1.   Video Editing Video editing is a hard process if you do not have the adequate training, which is why it is highly recommended that you outsource your video editing. In fact, video Read More

Why You Need an Outsource Writing Service

  • September 15 2015
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If you are deciding whether to outsource your content creation as opposed to doing it all in-house, then the likely answer is that using an outsourcing content website is the answer. It is highly recommended that you use an outsourced writing service to create content that is both unique and engaging. Here are seven reasons why you should use a writing service for all of your content needs.     Saves Money On In House Expenses Plain and simple—outsourcing your content saves money. When you outsource your content from a reputable writing service you save money by not having to give benefits to full-time employees or hire temp workers when you need projects to be completed. Additionally, Read More

How Content Marketing Conferences Can Help Your Business Grow

  • September 8 2015
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Marketing is ever evolving, making it necessary for any professional to constantly stay “in the know.” The best way to do this is to get out there and learn about it – hear the experts speak, listen to ideas of others in the industry, and see what’s new, all of which is presented at content marketing conferences. Think of marketing conferences as a way to stay ahead of the game; a way to be one of the first to grab onto new trends and watch the hard work pay off in the end.     Learn from the Experts   There is no better place to hear and see the experts in action than at conferences. These events give participants the opportunity to be up close and personal with industry Read More

Why You Should Avoid “Like Baiting” on Social Media

  • September 1 2015
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We live in a technologically and socially driven world. People like to give their opinions and share their views with others. Like baiting is a term that was created by Facebook that occurs when an individual or company uses controversial pictures and headlines to make people aroused or show social interest in their content. Every time you share a post on social media, each person that reads this information builds a negative or positive impression about you.  Like baiting uses software that determines what people liked, shared or commented on using social media. Many businesses, media outlets, and organizations recognize this luring tactic. Some people outright avoid these types of manipulations Read More