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5 Up to Date Types of Attention Grabbing Content

  • October 22 2016
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Content marketing is an exact science. You need to figure out the method to gain the attention of your audience with the right words. Once you have their attention, it is about converting them into customers, but you have no one to convert if you do not grab their attention in the first place. Understanding what gains attention and what causes readers to keep looking elsewhere is the key to your success.   1.  Provide Value One of the most important things for any type of content on the internet is that it provides value. Readers are busy; in fact, they only spend an average of a few seconds on any one content piece unless it intrigues them. They need to see some type of value coming from Read More

7 Problems when Outsourcing Content and how to Solve Them

  • January 12 2016
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Many businesses can take advantage of outsourcing their content needs. Writing content requires a certain amount of skill and can be incredibly expensive and time-consuming to have your own employees take over the various tasks involved. If you do not have the needed manpower or talent, then outsourcing your content can be the ideal solution. However, if what’s holding you back from outsourcing is common problems associated with it that you’ve heard of, then there are some things you can do to combat the common pitfalls that business owners fall into when they hire professional writers. Let’s take a look at seven problems that often arise when outsourcing content and how to overcome them.   1. Read More

8 Tips to get the Best Possible Content from Outsourced Writers

  • December 29 2015
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  Writing is a fundamental skill that almost everybody possesses, but not everybody is great at it. As a website owner, if you do not feel comfortable writing your own content, or simply don’t have the time to, then you always have the option of outsourcing your writing needs. However, outsourcing your content comes at the risk of not being provided with top-notch quality, as you are handing the keys to your writing needs to another company. The good news, however, is that there are a few ways to ensure that you receive the best content when outsourcing your content. Let’s take a look.   1.  Get to Know the Platform You Are Using If you’ve outsourced your content needs before Read More

Why is it Important to Identify and Correct Comma Splices

  • June 30 2015
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Example of a Comma Splice:  I finished my homework, the teacher hasn’t corrected it.     Basic Definitions  An independent clause is a group of words that are able to stand on their own as a whole sentence. The group of words must have both a verb and subject to be considered an independent clause. “I finished my homework” would be an independent clause where ‘I’ is the subject and ‘finished’ is the verb.   A conjunction is a term used for a joining word. It refers to words like ‘but’ and ‘and’ that will allow for more complex sentences to be built out of ones that are simple.     How Comma Splices Are Fixed There are four simple ways to fix a Read More

5 Common Verb Mistakes to Avoid

  • May 25 2015
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You might think of grammar as an annoyance, and that putting in the effort to ensure that your verb tenses are correct isn’t worth it. However, one study done by the Society for Human Resources and Management found that 45% of all employers seek to increase their training on grammar and other such language skills.  How you word something is just as important as what you are saying, and so it’s crucial that you avoid easy verb mistakes to ensure that your writing is fluid and correct. Here are five of the most common verb mistakes.     1.  Lay vs. Lie Many people incorrectly assume that the correct thing to say is “I’m going to lay down.” However, this is not correct as “lay” Read More

5 Weak Words that Contribute Nothing to Your Content

  • May 11 2015
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It can be all too easy to put meaningless words and fillers into your writing without even realizing it, however this can have a negative impact on your content. Weak words can creep into your writing at any point, and when they’re present they can do a lot to sabotage the power of your writing. Here are five of the worst words to put into your content, as they contribute nothing to it.     Really For example, “The athlete really preformed well.” The reason as to why you should avoid this word is because ‘really’ is only used as a crutch, as it is meant to emphasize something, however completely fails to do so. ‘Really’ doesn’t demonstrate anything important to your Read More