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7 Myths of Conversion Rate Optimization

  • February 28 2014
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All websites set out to have as many visitors as possible, and to have those visitors become loyal visitors and customers whenever the website is set up that way. The problem is, not all people who visit the site will convert over into customers. The conversation rate will vary, but the more site owners are able to increase their conversions, the more sales they will have. Here are some debunked myths to help you increase your conversion rate the right way.   1. Old Practices Give the Best Conversion Rates This is simply untrue. The newer practices for conversion rate optimization must include the new algorithms and how the internet has changed, so you must continually update how you plan Read More

7 Reasons Why Startups Need Good Blog Writers

  • February 24 2014
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During the past couple of years, Google’s algorithm updates have shown us one thing: content is what really matters. SEO tricks and blackhat linking strategies will get you nowhere.   High-quality content needs to be the foundation of your online marketing strategy. Everything else revolves around this concept—building relationships, sparking interest in your startup on social media and getting quality links are the rewards of good writing.   Establish Trust with Your Audience In your everyday life, how many people do you really trust? If you’re like most folks, that number is small. When it comes to the number of people you trust online, the number is probably even smaller.   It’s Read More

How to Write SEO Articles Without Sounding Stupid

  • February 21 2014
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Too many people believe that writing SEO articles, each article must be cram-packed with several keywords in order to rank in the search engines. However, when you write articles in this fashion, your writing actually sounds stupid. If your paragraphs do not make sense, then you are truly defeating your purpose.   Writing Effectively for Your Readers   Readers today are often looking for facts quickly. Most do not like to read long and often boring paragraphs. The best rule of thumb when writing SEO articles is to use headings that let the readers know what the paragraph is about and then keep it short. Be sure that the heading matches the paragraph so your readers take you as an authority Read More

Tested Strategies to Boost Conversion on Your Home Page

  • February 19 2014
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A successful conversion rate changes page viewers to customers. Once a few strategies are put into place, visitors will stay on the web page longer and are more likely to make a purchase at that time or shortly after. The changes and strategies to implement are not difficult at all and do not disrupt the flow or function of the website. So, today we are going to discuss five tested strategies to boost conversion on your home page.   Part Visual, Part Factual   Visual effects only grab the attention of visitors for a short time. It is best to keep the graphics simple and focus on the product or service that is offered by the website. A video demonstrating or explaining the product or Read More

Ways To Make Your Blog Successful

  • February 17 2014
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Many people write their own blog these days. While some do it for personal reasons and others do it for professional reasons, blogging has become a very important part of the Internet community. For those who use it professionally, blogging is a great way to show off their skills or promote a service or product they provide to others. So, today we are going to discuss the various ways that you can make your blog successful. Become a Content Expert The more a blogger knows about what they are writing, the better it will be for the blog. When people read a blog they want to know that the information they are reading is accurate and is presented clearly and intelligently. A poorly written blog Read More

How to Write an Awesome Cover Letter

  • February 17 2014
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A cover letter is your introduction to a company and is what will compel them to move forward to your resume. This is your chance to boast about yourself, your accomplishments and what you bring to the table. Keep in mind that employers do not like to read long texts, so keep it simple and brief. Personal Information At the top left are of the page, your personal information should be formatted in proper order. The top line will be your first and last name. The next line should be your physical address, including apartment number if it applies. Following that should be the city, state and zip code. Contact information is next with the phone number being right under the city/state and an email Read More