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The Importance of Fact Checking as a Ghostwriter

  • December 30 2014
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When you write a non-fiction story in the form of a book, novel or even an essay, it’s important that you make sure that you’ve got your facts right. A lot of writers make the mistake of not using multiple sources or ensuring the accuracy of statements and stats that they cite from such sources. In Journalism, fact checking is a big deal and without it, work doesn’t get published. For the sake of your work, even as a ghostwriter, you need to include fact checking in your proofreading process.   Wrong Facts Can Damage Your Client’s Credibility As a ghostwriter, your client is your business. To keep your business going, you need to ensure their satisfaction. Simply writing a piece Read More

When You Should Consider Using a Pen Name as a Ghostwriter

  • December 26 2014
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You will find that some of the best writers have used pseudonyms, some having as little as one and others as many as eleven. The reasoning behind using a pen name comes down to certain circumstances and reasoning. Everyone has his or her own purpose for using a phony by-line. If you are a ghostwriter considering using a pen name for some or all of your works, then here are a couple of reasons to do it and some of the reasons not to do it. At the end, it will be up to you.   Why It Would Be a Good Idea to Use a Pen Name   There are a variety of good reasons to use a pen name for writing works. Here is a list of the pros of using a pseudonym: Hiding Your Gender: If you are a male or Read More

Copywriting Vs Content Writing; What’s the Difference

  • December 23 2014
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If you’re interested in writing for the Internet yourself or if you want to hire a professional writer for your blog or website, it’s critical that you understand the exact difference between content writing and copywriting. Many people make the error of thinking that the two are the same thing, when they are actually two drastically different types of writing, and using one when the other is more appropriate will not be effective in most scenarios. Understanding the difference will ensure your success in whatever writing endeavor you are on.   What is Copywriting? The very first thing that you need to know about copywriting is that the actual title itself is an advertising term. This Read More

5 SEO Myths That Can be Used to a Writers Advantage

  • December 18 2014
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Writers often avoid SEO (search engine optimization) due to the fact that they are either intimidated by, and don’t really understand its uses or they think that using SEO is not to their advantage, as it deters their writing. However, in reality SEO can greatly help your career as a writer. By adding SEO to your tools as a writer, you can easily get more search traffic, which means that more people will see your work, and you can get more opportunities to make money. In other words, there are many reasons why you should care about SEO as a blogger or freelance writer. Here are five SEO myths that you can actually use to your advantage as a writer.   SEO is Overly Complicated  It’s Read More

How Content Marketing and Content Strategy Work Together

  • December 15 2014
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Not all of the content you read on the Web has the same value or quality. What sets apart one piece of content from the next? The content that is excellently written and provides what readers want typically is put together using a combination of content marketing and content strategy. It’s easy to get the two misconstrued because they have a lot of similarities. However, content marketing and content strategy are two completely different things. The only related thing is that it involves content. Here’s a look into what the two are and how they can be used together to create great content.   A Deeper Look into Content Strategy Simply put, a content strategy is a customized plan that Read More

Tips for Optimizing Your Search Results for Pinterest New Smart Feed

  • December 12 2014
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A lot of bloggers witnessed a decline in traffic after Pinterest released the new Smart Feed. This is the replacement for Pinterest’s Home Feed. Those who used Pinterest as a way to drive traffic to their Web site will now have to rethink how they organize their feeds to continue ranking high. With this new feed, users are seeing pins being placed in order of best pins rather than in chronological order. This new algorithm now uses three factors to determine what you see:   Highest quality pins from those you follow Related pins based on what you pin You’re interests based on who you follow   Before, when you had a lot of people following you on Pinterest, the majority of them Read More