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How to Keep Your Non E-Commerce Blog Traffic Up During the Holidays

  • November 22 2016
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Most people are extremely busy during the holidays, whether they’re baking, shopping or enjoying themselves with some form of holiday merriment. Unfortunately, for non-commerce bloggers this typically means that their blog sees a significant drop in traffic. Some blogging experts recommend that people cease their blogging during the holidays in order to not waste their content. However, the truth is there are plenty of ways to keep your blog traffic numbers high during the holiday season as long as you’re willing to put in a little extra work. Let’s take a looks at some ways to keep your holiday traffic up during this merry time of year. Social Media to the RescueMobile browsing Read More

5 Up to Date Types of Attention Grabbing Content

  • October 22 2016
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Content marketing is an exact science. You need to figure out the method to gain the attention of your audience with the right words. Once you have their attention, it is about converting them into customers, but you have no one to convert if you do not grab their attention in the first place. Understanding what gains attention and what causes readers to keep looking elsewhere is the key to your success. 1.  Provide ValueOne of the most important things for any type of content on the internet is that it provides value. Readers are busy; in fact, they only spend an average of a few seconds on any one content piece unless it intrigues them. They need to see some type of value coming from Read More

5 Easy to Understand Ways to Improve Your Readability Score

  • September 22 2016
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The readability score of your blog posts matters to your readers, as well as to Google and the other major search engines. This score measures how easy it is to read your content. The most common scale the search engines use to rank your content is the Flesch-Kincaid score. You will see it called the Flesch-Kincaid Reading Ease in your word processing program. The target score is between 60-70 for the chance at higher rankings. 1.  Keep it Short Rambling in the same sentence or paragraph turns readers off. Instead, get to the point right away. Paragraphs should not exceed 4-5 sentences and sentences should be a maximum of 25 words. Once you write content, go back and read it to Read More

5 Ways to Boost Mobile Traffic to Your Website

  • August 22 2016
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The statistics say it all, almost 70% of adults have a smartphone. That statistic alone should make any business, large or small, want to figure out a way to make their website mobile friendly to help boost their traffic. If you ignore the possibilities that mobile traffic can bring to your business, you could be missing out on a large piece of the pie. So how do you make your site mobile friendly and likely to convert viewers into customers? Here are five tips. 1.  Content is Still KingBelieve it or not, content is still the main driving factor on your website, including mobile sites. With consumers spending less than 3 seconds on any given website, you have a very short amount of time Read More

Are You Using the 4-E Rule of Social Media Engagement?

  • June 21 2016
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Social media is taking the world by storm, but it takes plenty of knowledge and planning in order to make it a successful part of your marketing campaign. It is not enough to throw posts out there on your social media pages and hope that your target audience reacts in a positive way. Instead, you need to use the 4-E rule of social media engagement: Educate, Engage, Excitement, and Experience in order to get your audience talking, learning, and experiencing your products and/or services, prompting them to share the knowledge they have with others in their social media circles. EducateYou need to show that you are the expert in the industry; otherwise, your target audience will go elsewhere. Read More

5 Social Media Automation Errors that will Annoy your Followers

  • May 19 2016
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If you’ve entirely or even mostly automated your social media strategy, then your website or business is missing the point of social media strategies altogether. After all, social media is about conversation not broadcasting a pre-determined message. In fact, many people argue that it’s better to be ignored entirely by a social media account rather than receive an automated reply. Here are five social media automation errors that will annoy your followers. 1.  Automating a Direct Message to New FollowersWhen a person follows your account on Twitter, it is in no way an agreement that it’s okay for you to send them a direct message. Twitter is not an easy email list to get your message Read More