Five Content Creation Myths You Need to Let Go
Creating content for your website or blog can sometimes seem like a tedious task. With all of Google’s rules it can also almost seem impossible. Don’t let all of the rules and regulations scare you away from posting the content you want and need. Even when the thought of writing that next blog post or creating that next slideshow makes you cringe, it is important to know that things are not always what they seem when it comes to posting on the internet. Meaning, what you once thought you could not do online may be the norm now, and what was ok to do yesterday may not be such a good idea today.
1. Self-Promotion is Bad
You are running a business, so while it is important to promote your business, it is also important to plan out the manner of which you will be promoting yourself. Many businesses make a point of telling their creation story. If you have a good beginnings story to share, by all means share it. But don’t just stick with that tired old cliché. People are not going to want to read that same tired tale over and over again. They will get tired of it and they will stop visiting your website.
Self-promote less shamelessly by focusing on your products or services and what they can do for your clients. Without clients no business would survive, that is why it is important to give them what they want – they will not consider your self-promotion tacky; rather, they will want to hear it to see how they can benefit. Tell them what they want to hear about the items or services that you have to offer them.
2. New Traditions are Better
The Internet has made it easier for people and businesses to market themselves, but that does not mean that traditional forms of marketing should be forgotten. Traditional marketing is still an effective tool. Instead of only marketing your business and website through online means, be sure to utilize the traditional ways of business cards, newspaper ads and word-of-mouth. However, the new marketing techniques are still important and getting your business on social media and active in blogging can give you a high return when it comes to customer response.
3. They Will Keep Coming Back For More Even When There Is Not Any More
You cannot just start a social media site or post one or two blogs a month and expect people to continue coming to your website. You must be consistent. Even if it originally seems like no one is responding, consistency is what will attract viewers and ultimately clients. One of the best ways to stay on track is to schedule a specific time every day in which you create and post new content across your blog and social media sites. There are online applications like Hootsuite and Evernote that can make these tasks easier. You can schedule posts ahead of time and have them automatically go live when you want.
4. Once You Have a Customer They Are Yours Forever
Customers will not stick around if you do not engage them. Take some time to get to know your audience. One great way to find out about the people viewing your website is through polls or surveys. You can also connect with them via social media. With inventions such as Google Hangouts, you can also engage your audience directly through online means. Offer online seminars, also called webinars, or online workshops that let them know more about you and allows you to get to know them better as well.
5. There is No Need to Worry About Competition
Even if you are the best at what you do and you feel you have the corner on the market, there is always someone around the corner just waiting for you to let your guard down so they can leap to that number one spot. Always keep your guard up and always continue working hard to give your customers what they want and need. A little healthy competition can be a good thing, it keeps you striving to produce better products or offer better services. Take some time to do a little research every once in a while to make sure you know who your competition is and how they are fairing in the market. This can also help you stay ahead of the game.
A little common sense can go a long way when it comes to content creation. Think about whether what you are sharing with your viewers is something that you would want to read and that it is something of which you would continue coming back for more. Content creation is one of the most effective ways to attract new customers and keep your existing customers; everyone wants information today and it is your job to give it to them.
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