5 Things You Should Not Do When Wanting to Build a Killer Website
Creating a website is like a fine art – if you do not do it right the first time, you lose the interest of your viewers. That is how important getting the design right the first time is for your company. If you have no experience in web designing, it is best left up to the professionals. If you think you can do it, make sure that you are not making any of the five mistakes below in order to ensure that you do have a killer website after all.
1. Don’t Make it Hard to Navigate
Studies show that viewers literally stay on a website for a matter of seconds. Even if that amount of time was 20 seconds that is not a lot of time to impress. This means you need to get down to the nitty gritty right away. Do not try to impress with massive graphics, content that is all over the place, and navigation tools that require a Master’s degree to find and use. Instead, point viewers to what they want to know right away. Don’t give it all away, keep them intrigued so they will want to know more and will spend more than a few seconds on your site.
2. Don’t Make the Font Unreadable
You might find yourself looking for ways to make your website “fancy,” but the font is not the place to do it. Remember that your website is likely to be viewed not only on PCs, but also on tablets, Smartphone’s, and Chromebooks. Each device shows your website a little differently and font is not something that is easily carried over from device to device. Even if your website is being viewed on a PC, fancy font is not easy to read and if you also make it small so that you can fit more on the page, you are going to make it even more unreadable.
3. Don’t Skimp on the Content
Content is king, you have likely heard that before; but it’s true! You can have the most beautiful, easy to navigate website, but if content is poorly written or lacking altogether, you are going to lose viewers. Viewers want to be in control of what they learn and they want that information now. They do not want to take the time to pick up the phone and call a company for information – they have the Internet at their fingertips and they want to use it to get informed and to make a decision fast. Make sure the content on your website is well written, provides facts, and gives viewers a call to action in order for them to learn more.
4. Don’t Forget Search Engine Optimization
A large part of creating a killer web design is search engine optimization. Even behind the scenes, you need to utilize this strategy. The more optimized your website is, the more it will be found by the search engines and indexed. What happens if you do not get placed on the first page of the search engine results for your keyword? Chances are hundreds or thousands of viewers will overlook you. In order to avoid that risk, you need to optimize your content, images, and Meta tags, and the title of your page with the right keywords.
5. Don’t Overuse Pictures
It might seem like pictures will make your website look more professional or even exciting, but oftentimes they just overwhelm viewers and take up valuable space that should have been used for quality content. A few quality images, especially real photographs can be a great way to excite the viewer’s senses and make him want to learn more about your company, but just stuffing pictures anywhere there is a blank space is not a good use of your website and will turn viewers away.
Avoiding these five mistakes can help you build a killer website that will convert viewers into customers even if it is their first time visiting your site. Remember, your website is often the first impression that potential customers have of your company; you only have one chance at making that impression a good one – don’t make a mistake or you could cost yourself many customers.
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