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5 Simple Tips and Tricks to Attract Advertisers to Your Website

  • March 8 2016
  • Comments Off on 5 Simple Tips and Tricks to Attract Advertisers to Your Website

If you are looking for a way to add revenue to your business, then accepting ads from other companies to showoff their products on your website can be an excellent option. Why shouldn’t you make some extra money on the side? However, making money from advertisements is easier said than done. To make your website or blog attractive to businesses who want ad space, you need to have an excellent niche market, a steady stream of traffic, and good ad placement on your site. Let’s take a look at five simple tricks and tips to attract advertisers to your website so you can start making revenue.


1.  Get Advertisers Involved in Your Website

An excellent way to snag advertisers is to offer a range of sponsorship opportunities and not just banner ads. For example, product spotlight, giveaways, and polls are all excellent ways to ensure your website keeps its aesthetic while giving advertisers the chance to show off their brand. You’ll likely find that some advertisers will only want to guest post while others will only want to do a giveaway and so you must be flexible. Keep in mind that it is important that you be honest with your readers by disclosing that a particular section was paid for.


2.  Use Google’s AdSense

Plain and simple, Google’s AdSense program is one of the easiest means of attracting advertisers to your website. It lets you make money through advertisements on your site by placing text ads that Google creates and places on your pages. These ads appear as boxes that run across the bottom or on the side of your web page. Businesses pay for these ads through Google’s pay-per-click program. These ads are relevant to the content of your website. For example, if you have a blog about book reviews, the ads that appear on your site might be from a bookstore.


3.  Grow Your Social Media

Advertisers look at several different metrics when deciding whether or not to advertise on your website or blog. This includes daily visitors, page view, CPM, average time on site, among others. However, one metric that is gaining traction with many advertisers is how active a website or blog is on social media. When an advertiser sees that your blog has a substantial Twitter or Instagram following, it signifies that their ROI will be higher. By proposing to incorporate a social media post into your offering, you’ll make your website’s brand much more lucrative.


4.  Know Where Your Blog Ranks and How to Improve It

Advertisers will typically analyze your website’s performance ranking using Google Page Rank. This system lets site owners benchmark their website and gives advertisers data that they can evaluate. The Google Page Rank is a type of algorithm that gives a website a ranking from 0 to 10 while mostly emphasizing on high-quality backlinks. If a Google bot does not approve of something, such as a backlink, then your website’s Page Rank score will be lower. It is imperative that you ensure that no such issues as this are present on your site.


5.  Don’t Be Afraid to Approach Businesses Directly

If your website gets a lot of traffic, do some research into websites that give out complementary products and target your niche market. For example, if you own a flower shop, then you could approach a local bridal store to see if they would be interested in advertising their products on your website, which could send potential brides to their shop. The more successful your advertisements are; the more money you can charge. Its recommended that you make a personal effort with potential advertisers by calling them on the phone instead of emailing them. Once you call have information about your website traffic and business on hand. If advertisers feel that you are prepared with a slew of metrics and information, they will be more likely to consider your offer.


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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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