Useful Tips To Make Your Blog Articles Search Engine Friendly
Are you informed on how to write blog posts that are search engine friendly? If not then you are missing out on a great opportunity, as blogging can be an excellent way to grab the attention of search engines such as Google. Why is this important? Having and writing for a blog can be fun but you also want your blog to have the web traffic it needs in order to show you have authority in your business and generate leads. Here are a few tips to use in order to write blog posts that will be picked up by search engines.
Use a Blog Application That is SEO Friendly
Begin by utilizing a blogging application or platform that is search engine friendly. For instance Blogger and Word Press (both owned by Google) are known to be very SEO friendly. A few features to look for when browsing blogging applications are ones that have keywords or titles in the URL of the blog posts, as well as the ability to edit Meta tags for your blog posts. Additionally making sure that a blog application has an automatic submission to convert to an RSS feed is important.
Writing the Content of Your Blog Posts
Find topics that are relevant and interesting to the industry you are writing in. This can be something new that your business is offering or a simple announcement; it could be an opinion piece or an interview with an expert in your industry. It’s all up to you; however make sure that you keep your content fresh and interesting, because even though you are trying to attract the attention of search engines, the reader’s interest also has to be piqued. On top of this, make sure that you content has a nice flow and sounds very natural.
Optimize For Search Engines
Every blog post that you write should have a minimum of 400 words, and try to keep it to a maximum of 1000. It’s also a good idea to put in a few pictures to break up the writing. When you are writing to get ranked on search engines, ensure that you put keyword phrases at both the beginning and end of your blog post. You should also input your keyword at least one other time in the middle of your post.
Use Variations of Your Keyword
It can help if you use a few synonyms of the keywords in your article. This will help increase your chances of being found in the search engines. But a huge word of caution; don’t overdo it. Keep in mind that one synonym may be helpful but if you add too many you run the risk of devaluing the document and may even look like spam.
Create the Perfect Title for Your Blog Post
You should keep the title of your blog post short and to the point. It is also a good idea that you keep your blog post title to 66 characters or less as this is the amount of characters that are displayed by Google. Additionally, try to put your keyword into your title in order to grab the attention of search engines.
Add Images That Are Search Engine Friendly
Keep in mind that search engines aren’t able to see images, which means that you must use Alt Tags in order to tell them what images you are using. Alt Tags can be put directly into your blog post’s HTML code. If you are using a news application or alternate image blog however, then all you need to do is enter your image into a media manager and then fill in the Alt Text with your image’s keywords.
Writing Meta Tags For Your Blog
If you are utilizing a blog application that lets you tag content or add in Meta tags then it’s important that you take the time to do it. This will aid search engines in knowing exactly what your blog post is about. There are typically three different types of Meta tags that you must use—Description, Title and Keywords.
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