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High Quality Content or Links; What is More Important?

  • September 16 2014
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When creating a website, you need to figure out the best way to promote your site and get a regular audience. Some specialist’s say that content is king, and no matter what else you do, you must always have the perfect content. Others claim that even mediocre content will be fine, so long as you have the right links coming into and going out of your website. So which one is true—should you have quality content or links? Well, both, and here’s why.

 

The Benefits of Great Website Content

Great website content is important. It helps get readers engaged, prompts them to return, and helps them to trust what you have to say. The more content you can put up on your site that falls under the ‘great’ category, the higher ranking your website is going to go naturally. But it is not always easy to know what constitutes great content.

 

Brings Readers Back

Well, first of all the information needs to be engaging. If your writing is dry, emotionless, or full of technical jargon that most people would not understand, then readers are not likely to return to your website. However, if your content gets people thinking, stirs an emotion inside of them, or gets them motivated to do something, they will return for that same feeling again in the future.

 

Builds Trust

Next, your information needs to be accurate. Having outdated information will cause readers to leave your site very quickly. If you have specific data or strategies in your content, you should recheck it regularly to make sure it is still accurate. Your readers are turning to you for help, so they need to trust that what you have to say is going to help them. If they rely on your information and something is off, they will lose trust in your website, and not return, ruining your chance to have them as a valued part of your audience.

 

Makes a Connection

Finally, you need to make sure your content is something readers can relate to. If you only have roundabout information that has no real connection to what your website should be about, people will leave before giving your website much of a chance. Even if most of your content would be considered great, if the first thing your readers see is not, you will likely lose your audience.

 

The Benefits of Solid Links On Your Website

Great links help prove that your website is reputable and trustworthy. The more links you have from your content to websites that prove what you have to say is accurate; the more people are going to trust in the words on your page. Also, the more you can link to your own information, the easier it is going to be for your readers to find what you have to say. For example, if you have a three part series in your content on how to find and repair something in your home, link each page to each other so that readers can find all of the steps, no matter which of the series they happened upon first.

 

Reputable Links

Solid linkbuilding is an important asset to your website, but it is hard to do right. When it is done right, your website will have a strong standing when Google comes through to rank it, but if you make a mistake (due to inexperience), it can cost your website a lot. The more reputable links your website has, the better its ranking will be and the more viewers you are going to get when internet searches are conducted, just make sure you do not put too many links on your site so that you cannot keep track of which you put there and which may come from outside locations.

 

Balance

When it comes to deciding which is best for your website between quality content or links, honestly, you should have a solid combination of both. However, if you are only going to have the time to focus on one, it should be the content you put up on your website. The specialists that say content is king know what they are talking about, and should not be ignored. Your site will reap the benefits, and you will be able to put a value on the increases of your website in a more realistic fashion. Just remember that whenever you have some spare time, try and catch up on some of the good links for your website so that you can see the benefits of bo

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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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